Welcome to a summary of our latest fireside chat video — a fascinating conversation between Austin and Duncan. You can recap the hour long exchange with this article and digest at your preferred speed. Make sure to give the video also a like and subscribe to our channel

But enough of the prequel, let’s jump straight into it:

1. Meet Duncan Murray: The Expertise Driving DevvE’s Impact Vision

Duncan Murray’s background is as impressive as it is relevant to what we’re building at DevvE. With a high-profile career at institutions like BlackRock, where he managed large-scale teams and oversaw entire functions such as equity disclosures, Duncan brings a wealth of insight into how the financial world works — and where it can do better. His deep understanding of carbon markets, ESG investing, and sustainability is what drives DevvE’s vision for the future.

In his role as Head of Impact, Duncan aims to bring this expertise to life by combining real-world environmental assets with the transformative power of blockchain. At DevvE, we’re not just using technology for the sake of it; we’re here to solve real problems in a way that benefits both corporations and the planet.

“Blockchain technology can help solve many challenges seen in today’s carbon markets, providing accurate, transparent, immutable and near real time data that enhances buyer confidence, but it’s about executing that at scale.”

2. The Carbon Markets are Broken — Here’s How We Fix Them

The current voluntary carbon market is plagued with inefficiencies and a lack of transparency which has threatened their credibility with buyers looking to offset their emissions. There is also the issue of Greenwashing, with many companies claiming to have a positive environmental impact without being able back up those claims. This is one area where DevvE can step in.

We recognize that the carbon markets are at a crucial tipping point. Companies are increasingly under pressure from consumers and stakeholders to achieve carbon neutrality and to prove that their sustainability efforts are legitimate. DevvE offers a solution that replaces uncertainty with certainty — a platform built on its unique patented blockchain technology that guarantees immutability, transparency and accountability.

Imagine a world where companies and governments no longer have to rely on outdated, opaque and manually created credits. With DevvE, they’ll be able to clearly see the environmental impact their credits represent.

“There’s been a lot of commentary around carbon markets — specifically whether credits are actually making a real environmental impact, how these credits are created, and how valid the impacts remain over time.”

3. Real-Time Data: The Game Changer for Impact Assets

At DevvE, we’re leveraging the latest in LiDAR, IoT technology and satellite imaging to offer near real-time data that can track everything from carbon absorption to biodiversity. Duncan emphasized that getting to as close to real-time environmental data as possible is the key to taking impact assets to the next level.

By natively digitizing the entire lifecycle of an environmental asset — whether it’s a forest, a coral reef, or a renewable energy project — we can provide continuous updates that offer complete transparency for all stakeholders. This level of data precision enables both corporations and governments to make informed decisions based on up-to-date and verifiable information.

“One of the challenges with traditional methods is that the data can be easily modified or months old. With real-time data, we can immediately see the state of an ecosystem, track its progress, and know its real environmental impact.”

This is what makes DevvE different: We can help eliminate the lag, ensuring that when you buy a carbon credit or engage with an impact asset, you’re buying something that has a verifiable impact.

4. Gamification of Environmental Impact: A Fun and Personal Connection

One of the most exciting areas Duncan highlighted was gamification of impact assets. We at DevvE are passionate about creating personal connections between individuals and the environment. Imagine being able to play a game that not only entertains you but also contributes to saving real animals, planting trees, or reducing carbon emissions in the real world.

“I’m passionate about connecting environmental assets with real-life impact. Why not have real-life animals represented in games and let people play while making a difference in the real world?”

Gamifying impact assets creates a fun and engaging way to drive real change. It’s about making sustainability personal and actionable — allowing players to see how their in-game actions lead to positive real-world outcomes. This is the kind of innovation that sets DevvE apart, and we believe it’s the future of impact engagement.

5. Solving Greenwashing and Double-Counting with Blockchain Transparency

Greenwashing and double counting represent significant challenges across the voluntary carbon market space, and it has undermined the trust that consumers and corporations place in these markets. By putting carbon credits on our unique blockchain, DevvE ensures that no two companies can claim the same credit, and no project can inflate its environmental impact. Our solution offers end-to-end digital verification, ensuring that every credit is tied to real, tangible progress.

“There have been many high-profile cases of greenwashing, where companies make bold claims that simply don’t stand up to scrutiny. DevvE changes that by ensuring that trust, transparency and immutability are built into the process from the very start.”

6. The Future of DevvE: A Platform for Real Change

At DevvE, we’re not just talking about solving the problems of today; we’re building the infrastructure for a sustainable future. We envision a world where impact assets are accessible, verifiable, and valued by every organization and individual. Our API-based platform allows companies to seamlessly integrate our tools into their existing workflows, making impact and carbon market participation simpler and more scalable than ever.

This is what makes our mission so powerful: We’re building the tools to make doing good scalable and rewarding. Whether it’s through real-time data, blockchain verification, or gamifying environmental impact, DevvE is at the forefront of a new era in sustainability.

“Our platform allows corporations to seamlessly interact with our best in class Web3 technology, while retaining their Web2 systems and without requiring deep blockchain expertise.”

Why You Should Be Excited About DevvE

The opportunity to transform impact markets is immense. The voluntary carbon market alone is projected to grow to $50 to $100 billion by 2030. This growth is driven by companies looking to meet Net Zero goals, and they need trusted solutions to do so. With DevvE, they can have confidence in the credits they buy and the impact they create, and have the opportunity to gamify the experience for users, employees or customers.

We’re not just providing a platform — we’re building a movement. A movement where transparency, accountability, and innovation lead the way toward a greener, more sustainable world. Whether you’re a corporation looking to meet sustainability goals or an individual passionate about making a difference, DevvE is your partner in impact.

Conclusion: Join Us in Building a Sustainable Future

The future of impact is here, and we’re just getting started. DevvE is poised to revolutionize the way we think about carbon markets, ESG investing, and sustainability. With Duncan Murray leading the charge, we have the expertise, the technology, and the vision to make real, lasting change.

Join us on this journey, and be a part of a future where doing good isn’t just possible — it’s profitable, transparent, and fun.

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